Copywriting for Sole Traders and Small Businesses
Strategic Optimised Engaging ​​
Your content needs to be crafted so that it speaks directly to your audience. Whether they're looking for experience, expertise, authority or a trustworthy source of information and advice, my copywriting services are designed to hit just the right note.
Website Copy
Fully optimised website pages use the right words in the right places, so that search engines know where to point people.
Just as importantly, those people get an enjoyable, informative read out of it, without being distracted by clunky and obvious 'keyword stuffing'.
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Make sure search engines know you're there and the reader knows exactly what to do next...
Magazine Articles
PR copywriting is great for getting your brand messaging out to a wider audience.
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You can choose editorial, which is solely for information and provides a helpful, pleasurable read, or advertorial, which normally comes with a cost so you can talk about your company and the benefits of working with you.
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I'll help you find the right place to appear, write the article and get it published.
Marketing Collateral
Shorter term copywriting projects include marketing collateral for corporate events, expos and prospect meetings. Things like pamphlets and shiny brochures explaining your services and processes.
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Leave a great impression and a brilliant reminder...
Blogging
Blogs can define the monthly theme of your social media content.
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They can also boost certain keywords for SEO, demonstrate your experience, authority and expertise, all whilst conveying trustworthiness.
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Do you have a strategic blog plan in place?
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Would you like to get your content sorted for the next year?
My clients include sole traders, micro and small business owners. I work well with website designers and marketing strategists.
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If you'd like to know what to do next (like what I did there?!) get in touch and tell me what you're thinking. I'll talk you through my process and how I work with you and/or your wider marketing and business development team to nail your copywriting and get your business out there.
