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What does EEAT mean for websites and SEO?
The stronger you can demonstrate one of those ‘qualities’, the more likely Google will evaluate your content as meeting your user’s needs
Hilary
Jan 30


What is ‘search intent’ and how do I use it in my copywriting?
If you can align your content with one of the types of search intent, your page stands a better chance of ranking higher
Hilary
Jan 2


Brand loyalty and finding ambassadors
That’s added value – that’s the stuff that goes beyond the contract, and that’s why I’m an ambassador.
Hilary
Nov 28, 2024


How I became a hedgehog nurse
Luckily, I’m not at all squeamish and collected him right away. He had over 20 ticks removed, more coming off over the following days...
Hilary
Oct 29, 2024
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