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Hilary
Jan 30
What does EEAT mean for websites and SEO?
The stronger you can demonstrate one of those ‘qualities’, the more likely Google will evaluate your content as meeting your user’s needs


Hilary
Jan 2
What is ‘search intent’ and how do I use it in my copywriting?
If you can align your content with one of the types of search intent, your page stands a better chance of ranking higher


Hilary
Nov 28, 2024
Brand loyalty and finding ambassadors
That’s added value – that’s the stuff that goes beyond the contract, and that’s why I’m an ambassador.


Hilary
Oct 29, 2024
How I became a hedgehog nurse
Luckily, I’m not at all squeamish and collected him right away. He had over 20 ticks removed, more coming off over the following days...


Hilary
Sep 2, 2024
8 Tips for Writing a Company Newsletter People Actually Want to Read
...like the ‘and finally’ segment on the local evening news where a crazy cat lady has done something funny…


Hilary
Aug 2, 2024
My business is four years old - wanna hear my story?
Even if it is a ‘vanity project’ or a ‘wannabe business’. It’s mine, I made it what it is, and I fucking love it!

Hilary
Oct 2, 2023
We are made of stories – so what’s yours?
Curiosity is what keeps people reading, and it’s what makes them come back, they want to know more…

Hilary
Feb 16, 2023
I increased client comms using a simple Chrome Extension for Gmail – Recurring Emails for Gmail
I wrote a blog piece for a client on automating your processes to increase efficiency, so I looked at my own micro-business and thought...

Hilary
Jul 20, 2022
10 ways to optimise your LinkedIn profile for maximum exposure
How to make your LinkedIn profile better...

Hilary
May 2, 2022
A short story about my business journey
May is national #ShareAStoryMonth, so here's the one about how I started in business... Despite 2020 being a cataclysmic year for me...


Hilary
Sep 8, 2021
Do I really need to write buyer personas?
Does your marketing strategy include buyer personas? Want to know more about how useful they can be and how to write one? Read on...


Hilary
Aug 20, 2021
How to become a friendlier writer
Hello to my favourite bunch of Twits! September is just around the corner and that means we’ll soon be celebrating National Literacy Day...

Hilary
Aug 16, 2021
Marketing mumbo jumbo – The secret language of marketing
Working with new business owners and those new to social media, there is occasional confusion in the language used when we talk about...


Hilary
Apr 19, 2021
6 things you need to market your business
These 6 things could scupper your marketing if they're not in place...

Hilary
Mar 10, 2021
How to present at networking meetings without being pushy
Are you starting out on the networking circuit, trying promoting your business to local groups and building relationships with...

Hilary
Dec 9, 2020
How to optimise your LinkedIn profile to find new business referral partners
Finding valuable business referral partners on LinkedIn isn’t a case of being in the right place at the right time...


Hilary
Nov 24, 2020
5 helpful tips for blogging about your independent business (or, it’s not all about you)
Tips to get blogging about your independent business and why...


Hilary
Oct 25, 2020
5 timesavers for social media marketing
You took the advice of everyone and finally got yourself a few social media accounts and have been plugging away at engaging content....


Hilary
Sep 27, 2020
5 reasons social media doesn’t work
Stop searching for the golden egg and start figuring out how you can apply strategy to your social media management.


Hilary
Aug 30, 2020
Social media strategy
The scattergun approach may be great in a bun fight, but when it comes to social, you need to prepare and exwercise more focus.
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